Ottawa Regional Cancer Foundation breaks television campaign
The Ottawa Regional Cancer Foundation has retained The Collective of Toronto to promote its new Maplesoft Centre for cancer patients. The centre specializes in coaching for patients and caregivers as a complement to traditional medical treatment. The 30-second television commercial, depicting a cancer patient describing her experiences, is intended to convey the purpose of the centre and to raise awareness of the brand. "The commercial spot conveys a very powerful message that brilliantly expresses the nature of the Maplesoft Centre and how it is unique in our community," said Shannon Bain, vice-president of communications and marketing at the foundation. "The Maplesoft Centre is a place of empowerment, about getting control back. Already the spot has generated a huge response from the community."