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Canadian Cancer Society begins Driven to Quit Challenge

The Canadian Cancer Society, in association with the Government of Ontario, will begin its seventh annual "Driven to Quit Challenge" promotion in Toronto today. The initiative will commence with a 12-foot recreation of a cigarette butt installed at David Pecaut Square. Passers-by will be invited to deposit their cigarette butts and packages in the model. In addition, promotional workers will encourage visitors to commit to quitting smoking by writing a pledge on the model. The promotion also includes a contest component, the winner of which will receive an as-yet unannounced vehicle. The Canadian Cancer Society is a national volunteer organization that works to fight cancer and enhance of the quality of life of people with cancer.

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