GE Appliances Canada hires Courage
By Rob Bale
GE Appliances Canada has retained Courage of Toronto as its creative and strategy agency of record. The firm won the account in a competitive review. The assignment includes creative and brand development, as well as campaigns for the company’s GE, GE Profile, CAFÉ and Monogram brands. The agency’s first work for the client is expected to launch in 2027. GE Appliances Canada is a subsidiary of Mabe.
“Courage understood that the opportunity with GE Appliances Canada is about building on what makes our brands so recognizable while creating a clear vision for where it goes next,” said Gregory Skinner, director of marketing at GE Appliances Canada. “Their creative approach, ambition and ability to find a distinctive point of view made them the right partner to help us bring that vision to life.”