GE Appliances begins soccer initiative
By Rob Bale
GE Appliances Canada has begun a national initiative called “See Them Be Them” that will provide players on girl’s soccer teams with mentorship from professional soccer player Quinn, formerly of the Canadian Olympic women’s soccer team. Eight players between the ages of 13 and 17 will receive training with Quinn on a soccer field. In addition, 100 players will receive online mentorship sessions. Athletes can apply online at <http://www.geappliances.ca>.
“It's estimated 82% of female soccer players in Canada leave the game as they enter adulthood,” said Bob Park, chief brand officer at GE Appliances Canada. “It's important for the players to be able to visualize success through relatable role models as they do in other professional sports. GE Appliances Canada is committed to helping build the beautiful game by opening the door for girls and gender-diverse athletes to realize their full potential and, through this initiative, we believe we are doing just that.”