Egg Farmers of Canada begins new campaign
By Derek Winkler
Ottawa-based Egg Farmers of Canada has begun a new marketing campaign that promotes the ideas of eating eggs for dinner. The campaign, developed by Cossette, is called “What’s Stopping You?” It consists of television and streaming service advertising, digital ads, billboards, transit advertising and a sampling event, as well as influencer activities and social media content. The campaign, which will run into 2024, is a continuation of the organization’s ongoing “Eggs Anytime” marketing initiative.
“We’re excited to bring so many creative twists and playful scenarios forward to reframe how consumers think about eggs,” said Natalie Rumscheidt, director of marketing and nutrition at Egg Farmers of Canada. “We know that eggs can easily lend themselves to quick, nutritious meals and, with this campaign, we’re looking to boost egg consumption by encouraging Canadians to reach for eggs more often in the evening.”