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Ivanhoe Cambridge begins Montreal Eaton Centre redevelopment
By Adnews Staff
Real estate developer Ivanhoe Cambridge has begun a redevelopment project at the Montreal Eaton Centre shopping mall. The $200 million project is intended to enhance the shopping experience at the mall. It will merge the Eaton Centre with the Complexe Les Ailes shopping centre in an effort the strengthen the Eaton Centre brand.
"Sainte-Catherine St.'s great strength is its ability to reinvent itself continually," said Claude Sirois, president of retail at Ivanhoe Cambridge. "Our demanding clientele wants an innovative and sustainable project that stands out for its urban character. With the physical changes we are making and the collaboration of our current and future retailers and brands, we are setting out to redefine the urban shopping experience downtown."