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PepsiCo renews NHL sponsorship agreement
By Adnews Staff
PepsiCo has signed a multi-year extension of its North American sponsorship agreement with the National Hockey League and the National Hockey League Players' Association. PepsiCo will continue to be the exclusive NHL North American sponsor in the non-alcoholic beverage, sports nutrition and savory snack categories. This encompasses PepsiCo brands including Pepsi, Pepsi Zero Sugar, Mtn Dew, Gatorade, Aquafina, Lifewtr, Lipton iced tea, Tropicana, Naked Juice, Lay's, Tostitos, Ruffles, Doritos, Cheetos, Rold Gold and Miss Vickie's.
"The NHL is a valued PepsiCo partner and we have a long-standing history of supporting hockey and its fans, especially in Canada," said Richard Glover, president of PepsiCo Beverages Canada. "Leveraging the power of our snacks and beverages allows us to give hockey fans unmatched experiences and our customers unique promotional opportunities. This partnership renewal highlights the value of our vast product portfolio and the strength of the PepsiCo and NHL brands working together across North America."