Vaughan Mills to sponsor Queen's Plate
The Vaughan Mills Shopping Centre in Vaughan, ON has signed a sponsorship agreement with the Woodbine Entertainment Group to become the shopping centre sponsor of the upcoming Queen's Plate horse race. The race will take place on July 3 at the Woodbine Racetrack in Toronto. The sponsorship includes the creation of a video style guide for attendees of the race, developed in collaboration with CTV television personality Erica Wark. The video features a variety of apparel sold at the mall. Vaughan Mills will also provide apparel for the on-air hosts of the race. The mall will also a social media contests tied to the race, the winner of which will receive a $500 shopping spree, a style consultation and tickets to the race. Vaughan Mills will also conduct an event called the "Hats and Horseshoe Party" on the day of the race. Vaughan Mills is a property of Ivanhoe Cambridge.
"We are thrilled to sponsor Queen's Plate 2016," said Stephen Gascoine, general manager of Vaughan Mills. "Vaughan Mills is one of the top destinations for style and fashion in the Greater Toronto Area and the Queen's Plate is renowned for its rich history and unique displays of style. It was a natural fit and we are very much looking forward to being part of the annual tradition."