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Wrangler signs endorsement deal with Carey Price
By Adnews Staff
Apparel company Wrangler Canada has signed an endorsement agreement with professional hockey player Carey Price of the Montreal Canadiens. He will appear in a series of promotional activities for the brand, including a marketing campaign comprising print and radio advertising, in-store signage, social media activities and online materials. Wrangler is a division of VF Corporation.
"When it comes to representing Wrangler and the brand's values, Carey is the perfect fit," said Jason Moorehead, vice-president of Wrangler Canada. "He's a down-to-earth, hard-working guy who is also generous with his time and money through various charities. He's also an incredible hockey player who enjoys all aspects of the outdoors and lives the lifestyle that our brand represents. He's an all-around great guy and we're proud to have him."