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Bell begins out-of-home campaign for Fibe in Ottawa

Bell recently began an out-of-home campaign to promote the launch of its Fibe wireless television service in the Ottawa region. The campaign was developed by Zulu Alpha Kilo in collaboration with Media Experts and Zoom Media. It makes use of advertising displays in the washrooms or restaurants, bars and fitness centres. The displays have been modified to resemble television sets, while the creative communicates that the service allows a consumer to place a TV anywhere.

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