Air France conducts Parisian campaign in Montreal metro station
By Adnews Staff
Air France has begun an out-of-home campaign in Montreal. Developed by Bleublancrouge in association with Cogeco Métromédia, the creative is intended to give consumers in the Berri-UQAM metro station the impression that they are in the Palais Royal–Musée du Louvre metro station in Paris. The installation consists of a life-sized recreation of a curved structure from that station, covered in ceramic tiles and displaying a map of Paris. The initiative, which is intended to appeal to young professionals in the city, will run until Dec. 22.
"We were completely taken with the idea of transposing a Paris classic into its Montreal equivalent so that Montreal's metro clients could travel, if just for a few minutes, to Paris, our main destination," said Fabien Pelous, vice-president and general manager of Air France KLM Canada.