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Rogers Communications signs 12-year deal with NHL
By Adnews Staff
Rogers Communications of Toronto has signed a 12-year broadcast and multimedia agreement with the National Hockey League. The agreement includes exclusive national rights to NHL games on all platforms. The deal, which the league calls the largest media deal in its history, will begin with the 2014-15 season and continue through the 2025-26 season. The agreement is subject to approval by the NHL's Board of Governors.
The agreement includes national rights for television broadcasts, TV Everywhere, wireless and mobile tablets, Internet streaming, terrestrial and satellite radio, and out-of-home displays. It includes national rights to all regular season and playoff games, the Stanley Cup Final and special events. It includes out-of-market rights for regional games, as well as ownership of linear and digital highlights, condensed games and video archives. Rogers will operate NHL Centre Ice and NHL Game Centre Live. The company will also have sponsorship rights to the NHL logo and handle Canadian ad sales representation for NHL.com.
Rogers has announced plans to provide multiple game coverage on up to nine television channels, plus digital and radio, per night. Additional plans include expanded pre- and post-game coverage, behind-the-scenes content, new production technology, a new studio, and a Hockey Production Centre of Excellence.
"Our vision is to build on the NHL's legacy in Canada with an emphasis on storytelling, innovation and technology, weaving the NHL, its teams and its stars even deeper into the fabric of Canadian culture," said Keith Pelley, president of Rogers Media. "Today's announcement significantly increases the value of our premium Sportsnet brand and reinforces our commitment to making Sportsnet the number one sports media brand in Canada."
Rogers has also reached sub-licensing agreements with CBC and TVA for English-language broadcasts of Hockey Night in Canada and national French-language multimedia rights, respectively. During the multi-year agreement, CBC will continue to air nationally-televised regular season games on Saturday night as well as playoff games. The Hockey Night in Canada brand will be used on CBC and on Rogers properties on Saturday nights.