Shaftesbury promotes Macy Murdoch
By Derek Winkler
Content production company Shaftesbury is conducting an online promotion for the second season of its show Macy Murdoch. The mystery series, which is aimed at young viewers, runs on streaming service CBC Gem. The promotion features an interactive component within online video game service Roblox. Players must help characters from the show repair a time machine to return from1910 Toronto to the modern day. The promotion also includes social media support.
“Macy Murdoch is not just about time travel and solving a decades-old mystery,” said Christina Jennings, president of Shaftesbury. “It’s also about the ongoing search for identity, belonging and the power of connection across generations. Season two deepens the intrigue and emotional stakes, while the Roblox companion game elevates the experience, immersing fans of all ages in a dynamic story world where the boundaries between mystery and adventure blur.”