CBC releases Canada Day ad
By Rob Bale
CBC has begun a campaign called “Your thing is a Canada thing” to coincide with Canada Day on July 1. According to the broadcaster, the effort is an extension of its ongoing “It’s a Canada Thing” brand campaign. The new creative consists of a 30-second commercial intended to depict the ideas of various people regarding what living in Canada means to them. It was developed by CBC Creative in collaboration with Mad Love Creative Co. The ad will run on CBC properties leading up to Canada Day, accompanied by social media content.
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