ITravel2000 resumes Let it Snow promotion
Toronto-based online travel retailer ITravel2000 resumed its "Let it Snow" promotion for a second year last week. The initiative is intended to encourage Canadians to book winter vacations early. Customers who book a winter vacation during the promotion will receive the trip for free if it snows more than five inches in their geographic area on Jan. 1, 2009. To support the promotion, company president Jonathan Carroll toured Toronto and Montreal with a human-sized beach-themed snow globe. Promotional workers also distributed paper snowflakes to passers-by, giving them a chance to win a $1,000 ITravel2000 gift certificate. The promotion is being conducted by High View Communications and Boom.