Student Life Network conducts contest promotion
Toronto-based youth marketing company Student Life Network is conducting a contest promotion called "Canada's Luckiest Student." The initiative is being operated in association with CIBC. Students can enter the contest via Facebook or Twitter for a chance to win various prizes. Participants can gain additional entries by sharing information about the contest with others. The promotion will run until June 15, 2013. Prizes include a $20,000 educational GIC, $5,000 worth of merchandise from Mexx, five laptops from Dell and a 14-day trip for two to Europe from ITravel2000.com. The contest is being promoted with social media activities and on-campus materials. "Corporations are looking for some quality face time with students and are ready to devote product and resources to make this happen in a meaningful and memorable way," said T.J. Donnelly, president and CEO of Student Life Network. "In our experience, students are comfortable with this, but on their terms. They're prepared to court companies that campaign in a fun, open and collaborative manner. Led by CIBC, the sponsors we have gathered are more than happy to give prizing in a way that encourages education and community."