55 Rush launches in Toronto
A new online marketing firm called 55 Rush has launched in Toronto. The company serves as an umbrella for online properties Student Life Network, Parent Life Network and Yconic. The sites are aimed at consumers between the ages of 16 to 35 who are students, recent graduates or new parents. It claims a user base of 3.2 million.
“As marketers know, students and young families are among the most sought after and hard-to-reach demographic, and each day we put millions of them in a room with our clients,” said T.J. Donnelly, CEO of 55 Rush. “Our roster of established communities comes with a proven track record of success with some of Canada's largest companies and, by bringing them together under one banner, we're ready to help brands tap into our highly-engaged membership through fun, engaging, and productive campaigns.”