Enercare releases new commercial
By Adnews Staff
Home heating and cooling company Enercare has released a new commercial that encourages consumers to upgrade their old furnace. Developed by G&G Advertising, the commercial depicts a furnace in a basement surrounded by VHS tapes, CRT television sets, boomboxes and dated objects and lighting. The ad is part of a larger campaign intended to encourage Canadians to upgrade their HVAC systems.
“We wanted to be relatable and bring a smile to people’s faces, in an otherwise frustrating situation.” said Natalie Armata, Co-CCO and CEO of G&G Advertising. “It’s not something people generally think about until there's a problem. The challenge is to grab attention to help people get ahead of issues.”
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