ITravel2000 begins Let it Snow promotion
By Adnews Staff
Toronto-based online travel retailer ITravel2000 has begun a new promotion called “Let it Snow” intended to encourage Canadians to book winter vacations early. During the initiative, any customer who books a winter vacation before the end of August will receive the trip for free if it snows more that five inches on January 1. Snowfall will be measured by Environment Canada in Halifax, Montreal, Toronto and Calgary. “For Canadians who are going to book a winter vacation anyway, this program just gives them an incentive to book in advance,” said company president Jonathan Carroll. “They might not get a free vacation, but then again they might. So they might as well book early with ITravel2000 and roll the dice.” To promote the campaign, Carroll will drive an ice cream truck across the country, stopping in various communities to distribute snow cones and branded rulers.