Novartis Nutrition breaks television campaign
By Adnews Staff
Novartis Nutrition has begun a television campaign to promote its Optifast weight loss program. The campaign consists of 120- and 60-second commercials including testimonials and a series of before-and-after photographs. “The commercials are hopeful, powerful and reflect the Optifast brand,” said Jenny Sopousek, director of marketing at Novartis. “We’re also very proud of the testimonials and their achievements. We wanted to showcase them because they are truly remarkable people who have set an example by reclaiming and transforming their lives.” The campaign was developed by Northern Lights Direct Response Television of Toronto.
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