Sports Illustrated begins campaign
By Adnews Staff
Sports Illustrated has begun a new television campaign intended to attract new subscribers. The campaign, created by Northern Lights Direct Response Television of Toronto, consists of a 60-second commercial that will break this week. “[Northern Lights] have demonstrated their ability to create strong campaigns that not only protect the Sports Illustrated brand, but produce results,” said Ayanna Victorin, DRTV marketing manager at the magazine.
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