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Plan Canada retains Northern Lights

Plan Canada has hired Northern Lights Direct Response Television of Toronto to create a television advertising campaign for 2007/2008. The firm won the account in an agency review involving an unknown number of contenders. "We selected Northern Lights because of their unique service offering," says Becky Crampton director of marketing at Plan Canada. "Not only do they have a long and impressive track record in DRTV, but also an intimate understanding of market strategy and brand-building." Plan Canada is a development organization that works to improve the lives of children living in poverty.

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