BrainStorm Group to promote Burj Al Alam World Tower
By Adnews Staff
The BrainStorm Group of Toronto has been hired by The Fortune Group of Dubai to handle advertising for the Burj Al Alam World Tower, described by the company as the tallest commercial tower in the world. The agency will work to promote the tower, which will reportedly feature the world's highest five-star hotel, highest restaurant, highest spa and highest observation deck. "Our offices in Canada and the United Arab Emirates worked together to create a winning campaign that truly captured the imagination of what a project of this scope really entails," said Ron Telpner, chairman and CEO of BrainStorm. "This was the first big win resulting from our presence in the Middle East. The pace and scope of business there reinforces our decision to open in the UAE." Brainstorm's Dubai office opened in April.