New Balance Canada hires Clean Sheet Communications
Athletic apparel company New Balance Canada has hired Clean Sheet Communications of Toronto. The agency will work to increase awareness of the brand and its share of the market. "We saw two things in Clean Sheet that convinced us they'd be the perfect partner for realizing our brand's potential," says Todd Hummel, marketing manager at New Balance Canada. "The first was their impressive track record of supercharging established brands and the second was an absolute passion for sports."