New Balance Canada hires Arnold Toronto
Athletic shoe company New Balance Canada has retained Arnold Toronto as its agency of record. The assignment includes creative adaptation for traditional advertising, digital and social media activities, and some in-store work. Arnold Worldwide has been the global agency for New Balance since 2010. "Our counterparts at Arnold Worldwide have done some fantastic work for New Balance, and we will strive to continue to bring this amazing global brand idea to life in Canada," said Bill Sharpe, chairman of Arnold Toronto. "New Balance is a great company built on entrepreneurship, innovation and integrity, values that we share as an agency."