Grey Power Insurance Brokers readies new campaign
By Adnews Staff
Grey Power Insurance Brokers will break a new television and radio advertising campaign on Jan. 15. The campaign, which will promote the company’s auto insurance for people over the age of 50, will consist of 120- and 60-second television commercials, along with 60- and 30-second radio ads. The creative depicts various “lighthearted” examples of poor driving, after which a host character says, “You don’t drive like them, so why are you paying the same insurance premiums as them?” The campaign was developed by Northern Lights Direct Response Television of Toronto, which also handled the media buy. This is the agency’s third campaign for Grey Power.
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