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HCI Direct hires Northern Lights

Health and beauty products company HCI Direct of Bensalem, PA has hired Toronto-based Northern Lights Direct Response Television to create a campaign for its Silkies Enriche moisturizer. The campaign will consist of 120- and 60-second television commercials. “We selected Northern Lights for their extensive knowledge and experience in DRTV and brand protection,” said Karen Arbegast, vice-president of marketing and customer service at HCI Direct. The campaign will begin this month.

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