EHarmony hires Strategic Objectives
Online dating site EHarmony has retained Strategic Objectives of Toronto to launch EHarmony.ca, the company’s first country-specific website. The agency’s assignment is to build awareness of the brand. The first phase of the program involves a media tour featuring company founder Neil Clark Warren. “EHarmony came to Strategic Objectives through a referral in the technology sector and our insight into the Canadian market and the key EHarmony demographic made us the perfect match,” said Judy Lewis, executive vice-president of Strategic Objectives.