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Maxxium Canada retains LexPR Canada

Alcohol distributor Maxxium Canada has appointed LexPR Canada of Toronto its public relations agency of record. Five other agencies were also considered for the account in a review that began in November 2006. “We were seduced by LexPR’s passion and creative ideas,” said Awnish Srivastava, vice-president of marketing at Maxxium. Beverage brands distributed by Maxxium Canada include Canadian Club, The Famous Grouse, Remy Martin, Jim Beam, Absolut, Cointreau, Macallan and Piper Heidsieck.

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