General Motors readies Saturn Vue promotion for Valentine’s Day
By Adnews Staff
General Motors of Canada will conduct a street promotion on Valentine’s Day in association with sixteen florists in the Greater Toronto Area. On that day, the participating florists will use Saturn Vue Green Line hybrid vehicles to make their deliveries. According to General Motors, the hybrid is up to 20 percent more fuel efficient than the standard car. To promote this figure, the florists will offer their customers various 20 percent bonuses, such as 20 percent more flowers or a 20 percent discount on their next order. “Valentine's Day is our busiest day of the year,” said Brenda Lee Privitera, managing partner of Capri Flowers & Gifts in Toronto. “Using the fuel-efficient Saturn Vue Green Line to deliver our flowers across the GTA will enable us to reduce our costs while helping the environment, and we are pleased to pass these savings on to our customers.”