Sponsorship roundup
By Adnews Staff
Toronto-based translation website Ortsbo.com has signed a multi-year sponsorship agreement making it the official online translator service provider for IndyCar and the Izod IndyCar Series. The company will begin its sponsorship at the Honda Indy Toronto this weekend. The company will produce transcripts of press conferences in multiple languages for the media, Indycar.com and various social media websites, as well as other translation services. Ortsbo will also will host a series of online events which will feature question and answers from viewers and drivers. "We look upon our relationship with Ortsbo as more than just a sponsorship," said IndyCar CEO Randy Bernard. "It's a true partnership that will help us expose Indy car racing to people around the world by breaking the language barrier between the fans and their favorite drivers."
The Buick division of General Motors has signed an agreement with Tennis Canada to become a sponsor of the Rogers Cup tournament, which will take place in Toronto and Montreal from Aug. 5 to 14. Attendees will be able to test drive various Buick vehicles. In addition, video of the players travelling to the matches in Buick shuttles will be posted to the website <http://www.rogerscup.com>. Buick customers will also be eligible for discounted tickets to the matches. "The Rogers Cup is an historic sporting event, and we're happy to connect tennis fans with the new Buick, one of Canada's fastest-growing luxury brands," said Rob Assimakopoulos, general director of marketing at General Motors of Canada. "We're confident that tennis fans will be impressed with Buick's world-class execution and refinement, and we're engaged to help ensure the Rogers Cup is an exceptional experience for all involved."