Proximo Spirits breaks Three Olives Vodka campaign
Proximo Spirits of New Jersey has begun a marketing campaign to promote the Canadian launch of Three Olives Vodka. The campaign, developed by TrojanOne, Brandworks and The Kirkwood Group, consists of on-air promotions by Virgin Radio in Toronto and Vancouver, as well as in-bar events and street activities involving a group of promotional workers in a branded Mini. The campaign will also make use of nighttime projections of Three Olives branding on buildings near participating bars. This element is being handled by Media Merchants. The campaign will run through July.