Unifor readies Super Bowl ad
Toronto-based labour union Unifor will release a new television commercial this weekend during the broadcast of the NFL Super Bowl championship game. The ad is part of the union's ongoing campaign encouraging consumers to boycott General Motors vehicles that are made in Mexico. A second commercial will also be released this weekend that will encourage viewers to take an online pledge not to buy such a vehicle. The ads will also run during upcoming broadcasts of the Academy Awards, the Grammy Awards and NHL hockey games. The overall campaign also includes newspaper advertising in the Globe and Mail, Toronto Star and National Post. The intent of the campaign is to encourage General Motors to cancel its plans to close its manufacturing plant in Oshawa, ON.
"Canadian consumers have the power to choose which products they buy," said Unifor national president Jerry Dias. "We will do everything we can to show people how to tell GM they will not purchase vehicles made in Mexico from a company that is putting thousands of Canadians out of work. Canadians understand that GM has gone too far and the corporation must build a more balanced manufacturing footprint across Canada, the US and Mexico, and ending the exploitation of Mexican workers. That is why we are taking this stand against GM's corporate greed."