TSN, General Motors readying Million Dollar Shootout promotion
By Adnews Staff
Specialty channel TSN is preparing to resume a contest promotion from last year called the "Chevrolet Malibu Million Dollar Shootout." The promotion will begin on Dec. 26 and run until Feb. 27. Viewers can enter the contest online at <http://www.tsn.ca/malibu>. One randomly-chosen entrant will win a trip to Vancouver for six. During the first intermission of the NHL hockey game on Feb. 27, the contestant and two friends will attempt to shoot as many pucks as possible from centre ice into an open net within 15 seconds. If the group scores five goals, the contestant will win a Chevrolet Malibu Hybrid. If the group scores 10 goals, all three participants will win vehicles. If 15 goals are scored, one member of the arena audience will also win a Malibu. After the group contest, the contestant will attempt to shoot 15 pucks into the net from the far blue line within 24 seconds to win one million dollars. TSN and General Motors of Canada are promoting the contest will 30-second commercials on TSN and TSN HD, along with public relations, online materials and on-air exposure during hockey broadcasts. TSN is a division of CTVglobemedia.