Award show roundup
By Adnews Staff
The Canadian Public Relations Society of Toronto held its annual Achieving Communications Excellence awards last week. The PR Campaign of the Year Award went to PraxisPR for a pre-launch and launch campaign in support of Manulife Investments Income Plus. DDB Public Relations won the Best Creative PR Campaign of the Year award for its "Bosch Eco-Legacy Campaign" campaign for Bosch Home Appliances. Other gold award winners included Edelman for its Petro-Canada "Dream Big" campaign, Toronto Hydro for its "Summer Challenge for Business," The Region of Peel for its "Organics Recycling" program, The Meridian Credit Union for its "Building Organizational Consistency" program, Elevator Communications for a Mark’s Work Wearhouse campaign called "Clothes That Work for the Community" and Apex Public Relations for the "BMO Business Coach Podcast." Gold awards were distributed in the media relations category to Faye Clack Communications for its "The Appeal of Ontario Veal" campaign, to HealthComm for the "Dig These Spuds" Ontario Potatoes campaign, to Environics Communications for Safe Kids Week 2007 and to to Strategic Objectives for the "Trident Splash National Cannonball Championship" program.
L'Oréal Canada received the Best of Show award at the recent Sponsorship Marketing Awards, presented by the Sponsorship Marketing Council of Canada. The company won the prize for a sponsorship program linking its L'Oréal Paris brand to the Canadian fashion world. Other gold award winners included the Levi's "Best Impressions" program, the "Bring Home The Stanley Cup" program conducted by PepsiCo Canada, the National Hockey League and the NHL Players' Association, the "Campbell's Chunky Tailgate With the Pros" initiative from Campbell Canada and the Canadian Football League, the Scotiabank & Cineplex Entertainment Partnership and the General Motors of Canada sponsorship of the Calgary Stampede.