TSN begins fourth Million Dollar Shootout promotion
By Adnews Staff
Specialty channel TSN is has resumed for a fourth year a contest promotion called the "Chevrolet Equinox Million Dollar Shootout." Until Dec. 6, viewers can enter the contest online at <http://www.tsn.ca/equinox>. One randomly-chosen entrant will win a trip for six to Saskatoon. During the 2010 IIHF World Junior Hockey Championship game on Dec. 31, the contestant and two friends will attempt to shoot as many pucks as possible from centre ice into an open net within 15 seconds. If the group scores at five goals, the contestant will win a Chevrolet Equinox vehicle. If the group scores at least 10 goals, all three participants will win vehicles. If 15 goals or more are scored, one member of the arena audience will also win an Equinox. After the group attempt, the contestant will attempt to shoot 20 pucks into the net from the far blue line within 24 seconds to win one million dollars. TSN and General Motors of Canada are promoting the contest with 15- and 30-second commercials on TSN and TSN2, along with public relations, online materials and on-air exposure during hockey broadcasts. TSN is a division of CTVglobemedia.