Grand & Toy breaks Business Centre campaign in Vancouver
Office supply company Grand & Toy has begun a fall advertising campaign to promote its three Business Centre locations in the Vancouver area. The campaign encompasses ads on transit shelters, in elevators and on buses in the city's downtown area, as well as local newspaper advertising and special promotional offers distributed directly to small businesses. In addition, promotional workers will be present outside each Business Centre to distribute information to pedestrians. The Business Centres offer small business operators office products, interiors, technology, imaging services, professional services and facility supplies, as well as access to "business solutions advisors." The campaign will run until Nov. 19. "British Columbia is the national leader in small business growth and Vancouver has the highest density of small business activity, making it the perfect city in which to open our first Business Centres devoted specifically to this demographic," said Kevin Edwards, marketing vice-president at Grand & Toy. "The intention of our Vancouver fall campaign is to build awareness of our Business Centres and celebrate our transformation to a company devoted to the needs of small business."