Scientific Intake hires Doner Canada
Doner Canada of Toronto has been appointed agency of record for Atlanta-based Scientific Intake. Doner will brand and launch the company's new weight-loss product, Smart Bite, in Canada. The agency will also develop a brand awareness marketing campaign for the product that will begin in November. This will be accompanied by a public relations program from Building Blocks Communications. "We were impressed by Doner's commitment to our vision of improving the health of Canadians," said William Longley, CEO of Scientific Intake. "The agency demonstrated a true understanding of the obesity crisis in Canada."