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Grand & Toy conducts Workplace Heroes campaign

By Adnews Staff

Office supply retail chain Grand & Toy has begun a new campaign focusing on the business-to-business market. Developed by Environics Communications, the campaign is aimed primarily at office managers and the owners of small and medium-sized businesses. The creative depicts these people them as "workplace heroes." It makes use of a 45-second online video supported by digital advertising and social media activities.

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