The Vault conducts ad campaign in Halifax
By Adnews Staff
Halifax-based jewellery store The Vault has begun a new advertising campaign in that city. The print ads, developed by Extreme Group of Halifax, depict devils and angels sitting on the shoulders of a woman wearing jewellery. The copy represents the internal dialogue of a customer buying a gift for herself, according to the agency. "We loved the idea of the little devil on her shoulder, pushing her to make the decision she wants to make anyway," said Mike Foran, co-owner of The Vault. "This is a fun, funky and fashionable jewellery store for women and this campaign reflects the brand in a very effective and creative way. We love to let Extreme go away and play with ideas, giving them no restrictions. They always come back with great advertising that works for us."