St. Louis Bar and Grill hires Theadlibgroup
By Adnews Staff
Toronto-based restaurant chain St. Louis Bar and Grill has retained Theadlibgroup, also based in Toronto, as its advertising agency of record. The assignment includes marketing direction for current and future franchise locations. According to St. Louis president Brent Poulton, the agency’s proposal “proved that Adlib had the capabilities needed drive St. Louis to the top of the fast-casual dining food chain.” The agency’s first work will take the form of a word-of-mouth campaign, new promotions and new advertising creative making use of the chain’s “Devilishly Good” branding. St. Louis has 20 locations in Ontario.
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