Sol Cuisine hires Theadlibgroup
Vegetarian food manufacturer Sol Cuisine has retained Theadlibgroup of Toronto as its marketing and communications agency of record. The assignment includes Canadian foodservice and retail expansion, a US retail and foodservice launch, redesign of the company's website and packaging, as well as product marketing. The campaign will focus on the flavour and health benefits of Sol Cuisine products. "In the growing soy marketplace Sol delivers products that taste better, have cleaner ingredients and offer superior health benefits," said company president Dror Balshine. "We're thrilled to partner with Theadlibgroup, whose breakthrough marketing and extensive retail and foodservice experience will convey these messages and contribute to the growth of our brand and our company."