Druxy's retains Theadlibgroup
Restaurant chain Druxy's Famous Deli Sandwiches has hired Toronto-based Theadlibgroup as its marketing and public relations agency of record. The assignment includes marketing, promotions, franchise support, media buying and media relations. The agency won the account in a review process involving an unknown number of firms. According to Druxy's, the decision was based on the agency's experience with franchise and restaurant operations. "With the help of Theadlibgroup, we want Druxy's to be recognized as the place to go for fresh, quality and healthy food choices," said Peter Druxerman, marketing vice-president Druxy's.