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S.C. Johnson conducts touring campaign for Glade

By Adnews Staff

S.C. Johnson is conducting a touring promotion for Glade line of candles and scent diffusers. The promotion, called the "Glade Mobile Fragrance Boutique," consists of a branded 28-foot trailer that has been constructed to resemble a spa. The installation includes a cobblestone entrance, an awning, wood fixtures and massage chairs. The trailer will be used to conduct product demonstrations and to distribute information at various Ontario events until Oct. 5. The promotion is being conducted by Consumer Impact Marketing of Toronto.

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