Coffee Culture hires Theadlibgroup
Mississauga-based Coffee Culture Café & Eatery has retained Theadlibgroup of Toronto as its marketing and communications agency of record. The assignment includes marketing, promotions, franchise support, media planning, media relations and public relations. "The Coffee Culture brand is still young, and we see tremendous potential for it to grow," said agency vice-president Toni Abramson. "Our goal is to elevate awareness and understanding of the brand so that everyone knows Coffee Culture as a premium coffee experience at a price they can afford."