Sol Cuisine conducts retail promotion
By Adnews Staff
Plant-based food company Sol Cuisine has begun a retail promotion in collaboration with grocery store chain Sobeys. During the national promotion, freezers in participating Sobeys stores will feature seven Sol Cuisine products: Hot & Spicy Chik'n Wings, Crispy Chik'n Tenders, Crispy Tempura Filets, Zesty Italian Style Meatballs, Crispy Chik'n Bites, Spinach Chickpea Bites and Spicy Black Bean Bites. The initiative will run until Aug. 4, primarily in Ontario, British Columbia, Alberta and Nova Scotia.
“Sobeys has been a great partner for Sol Cuisine, and we look forward to deepening our relationship with their customers nationally through this program, which is ideally timed to coincide with the August long weekend in Canada,” said John Flanagan, CEO of Sol Cuisine. “As we continue to execute our strategic priorities, we are seeing the results of these efforts with growing demand for our portfolio of innovative plant-based protein offerings in grocery stores across North America. Grocery traffic remains high, the plant-based segment is growing strongly, and Sol Cuisine is well-positioned to continue to capture its share of this growth by delighting end customers with delicious, nutrition-forward products and partnering with channel partners like Sobeys.”