Toro magazine ceases publication
By Adnews Staff
Toronto-based Toro magazine has ceased publication. The magazine launched in April 2003. “Despite steady annual growth, it’s become clear that the advertising revenue available in Canada for a general-interest men’s magazine is such that even a very high-quality book like Toro can, at best, manage to sustain itself,” said publisher Dinah Quattrin. “The prospect of significant profits wasn’t in the foreseeable future. Sadly, the limited advertising pool in the men’s category, combined with rising operating costs and a lack of government funding, made it impossible to continue on.” The March issue of Toro, scheduled to be released later this month, will not be distributed.
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