Ranaz hires Publicis
By Adnews Staff
Nutritional supplement company Ranaz Corporation has hired Publicis Montreal to handle advertising for its new ProtiLife brand. The assignment includes branding, a launch campaign and all other communications regarding these products. “After meeting with several agencies, we settled on Publicis because they offered the best strategic analysis of our brand and of the market context,” said Jean Bourassa, president of Ranaz. The ProtiLife product line will go into distribution next April.
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