Pepsi-QTG Canada sends interactive account to Proximity
By Adnews Staff
Pepsi-QTG Canada of Mississauga has retained Proximity Interactive to handle its online promotional initiatives. The assignment includes online strategy and creative development for corporate, brand and promotional online activities. Proximity won the account in a competitive review involving three other firms. “Pepsi-QTG Canada must stay ahead of the curve in the ever-changing online world with a single partner who has the right experience, people, technical skills, and leadership,” said Tom Hare, vice-president of marketing at Pepsi-QTG. “We've selected Proximity as our interactive creative agency because they have the team, international clout, strategic and operational synergies, and a multi-channel approach to deliver the results we are looking for.” Proximity is a division of Toronto-based BBDO Canada.