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Loblaws, Pepsi-QTG Canada continue Choose Your Dream contest

Pepsi-QTG Canada and Loblaw Companies have resumed their joint “Choose Your Dream” promotion for an eighth year. During the initiative, which will run from June 16 to July 6, customers of the grocery chains Loblaws, Fortinos, Zehrs, Your Independent Grocer, Provigo and Valu-mart can enter a draw for one of three grand prize packages: Dream Toys, Dream Vacations or a Dream Cottage. The promotion is being supported with in-store materials, a website and 21 radio remote broadcasts in Ontario. In Quebec, television promotion will also be used. The campaign was developed by OSL of Mississauga. “Choose Your Dream has evolved into a very successful, fully-integrated program based on strong collaboration among all parties,” said Chris Whitaker, partner at OSL. “It has become a gold standard promotion unique to Loblaws that grows results year over year.”

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